So you’re an influencer and even though they are TONS of articles on how to beat the “Instagram Algorithm”, improve your feed aesthetic and other digital strategies but there is no mention from the brands perspective on Paid Campaigns, and what brands look for when choosing influencers.
Okay just to be clear, I am no expert on this subject, however, I do have experience with several paid campaigns from all different sources like, Influencer Networks, Agencies & directly working with brands.
Really it can be as simple or as complicated as you want when it comes to paid campaigns which I briefly go into Paid Collaborations Even When You Have A Small Following
- Audience – where the majority of your followers are from.
- Location – where are you from and where do you currently reside in.
- Engagement – what is your follower count, likes and comments look like.
Not sure what to charge? Girl know your worth! How much is too much or too little, when charging for paid campaigns?
But, there has to be more to it, right? Well yes, obviously there is more that goes into it than that in this crazy digital space of the internet. Tech Agencies like Fohr Card are working hard for both sides of the spectrum, influencers, and brand, creating powerful software like Fohr Card Verified Followings.
Our goal in releasing Follower Health was never to put fakers on blast, but instead to celebrate those influencers who had denied themselves the temptation of easy (fake) growth and build authentic, real followings. – James Nord CEO, Fohr Card
With such an overwhelming amount of information on the internet, what is true and what if false when it comes to paid campaigns?
Forbes writes, brands need to keep in mind these factors when choosing influencers for their paid campaigns:
- Do they regularly post?
- Do their fans interact with their photos?
- Does the influencer’s brand match your brand?
Being an influencer isn’t just capturing a beautiful photo, it’s also about knowing your following, staying engaged and creating valuable content, on a constant basis!
Are you an Influencer looking to build her community and engagement and not sure how or where to start? Don’t even worry girl, I got you! Stay tuned as I will go into exactly how to do this plus how to authentically use the platform Instagram for good.
Don’t want to miss any of this juicyness? Oh, I wouldn’t want to either! Sign up here, and get notified only when I post something YOU ARE INTERESTED IN!
Okay, so that’s about it! There is an entire library of goodness just waiting for you here.
Ready for more?? Girl, I know you are!
Getting Invited To PR Events For Brand Product Launches – coming soon!
Gifted Product into a Turned Into A paid Collaboration – coming soon!
How To Send Regular Emails to Brands Without Being Overly Annoying – coming soon!
How I Earned My First 1k using Social Media Tips & Strategies – coming soon!