Building A Story Brand by Donald Miller
Building a Story Brand teaches readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Review: currently reading
Growth Hacking by Ryan Holiday
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Review: A definite must-read if you’re interested in social strategies and creative digital marketing! A short 105 page read FULL of insights and proven results!! With the updated version there is a free offer and pages of resources to continue pursuing the new idea of Growth Hacking!!
The Little Black Book by Otegha Uwagba
Little Black Book: A Toolkit For Working Women is the modern career guide every creative woman needs, whether you’re just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want.
Writer Otegha Uwagba takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block.
Review: A useful guide and toolkit just as advertised! I love how that this book is a small pocket size for easy storing in your purse or on the go for a light read! I highlight SO many sections in this book and it has amazing reminders and useful tips for the working women!