The dreaded topic of the Instagram algorithm. Yesterday while I was scrolling through Instagram checking my emails, doing the daily routine of a blogger, I had found myself going to a website to track my engagement and just see where I was currently out statistic wise. Oh was this a big mistake.
I had realized that in one moment while analyzing my social media chart, I had a huge jump in followers in 2015. What had changed? I quickly wanted to blame Instagram algorithm and that it didn’t exist back then and because of that, people actually saw my post!
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How did I jump so quickly and now when I look at my yearly chart for my Instagram analytics, it’s telling me, I’m in the negative! Literally, that if I keep doing the things that I’m doing, I’m going loose followers in the future. Now that was really hard to accept. I felt almost trapped defeated! All I wanted to do is blame the Algorithm because that has to be it, right? Or so I thought…
Up until this point of me writing this blog post, I wanted to blame the algorithm. For the past year, year and a half, everybody has been talking about the algorithm, blaming the algorithm and trying to find ways to “beat” the algorithm. I was so quick to ready to blame it as well, instead of looking at the problem and facing the facts to why my engagement and follower count is down. It then hit me like a ton of blocks, there’s no one to blame but myself.
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Now I can’t blame Instagram for hiding my post, however, what I can hold myself accountable for is not creating engaging content as well as not interacting with my followers.
I’ve been stuck at 33.8k followers for months now! Up until about two weeks ago when I had genuinely engaged with my followers and posted a piece of content that not only was “real life” but also felt like I was speaking to my audience. I had finally jumped to 33.9k and felt myself have a moment of victory. I did it! Since that moment, I got sidetracked, worked on way too many projects, felt myself getting overwhelmed, and sad to say, I am back at that dreaded number of 33.8k followers.
Reflecting back on when my engagement was at an all-time high, I realized that I used to shoot photos every single week. I used to be dedicated, I used to comment and engage and even though I probably would have said yesterday that I was and am doing this, I would have been lying.
I still engage with Instagram but not the way I did back then. Back in 2015, you see that’s when I started my YouTube channel. I didn’t care about the views, the followers, I just genuinely loved creating content! I loved coming up with video ideas, I loved vlogging and documenting my life. A few months into my YouTube career, I had gone from maybe 300 subscribers with maybe 400 video views, if I was lucky, to quickly jumping to 10k subscribers and a handful of videos going viral getting hundreds and thousands of views!
So my point here and my AH-HA moment was, that I had realized in that moment, I was creating content that was relatable! I was creating content that was inspiring, and not only that, I was being open with my audience. I was using my Instagram account to direct people to my YouTube channel and giving sneak peeks. I was on the platform GENUINELY and a whole heck a lot more frequently as well.
I just wanted to wrap this up by saying, fuck the algorithm. Stop blaming all your problems on it. Honestly, fuck it! Because if you just want to spend the rest of your social media career blaming your problems on something we’ll never be able to figure out, then you’ll never get anywhere!
So for this moment on I’m not going to allow myself to blame anyone or anything on my engagement, besides myself.
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