How To: Establish Yourself As A Brand On Instagram

In this first video workshop, you will be learning how to establish yourself as a brand on Instagram.  In order to grow your social following you need to start thinking of yourself as a brand, in this free video workshop, we will be starting with the basics of growing your brand on Instagram!

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How To Establish Yourself As A Brand On Instagram.

Mission Statement

First, we’re going to be tackling your Mission statement. You must get a clear understanding of what your brand represents before anything. Write down your core message for your brand. How do you want people to feel when they visit your page? Include keywords!

Brand Values

Next, we’re going to dive even deeper and figure out what are your brand values. When you know what your brand stands for will make it that much easier to grow your following and create content specific for that following. What do you represent? What are your core brand values? Write down five words that describe your brand values.

What Are Your Categories?

In this section, we’re gonna be talking about what you’re passionate about. What will your audience resonate with you about? Write down five categories that you will continuously focus on and create content around those categories, that will engage your audience.

Who Is Your Audience?

Even if you don’t have a clear understanding of who your audience is just yet write down what your ideal audience would be! How will you content with them? How old are they? Where do they live? What do they in their free time?

Inspiring Instagram Accounts

Surround yourself with Instagram accounts that inspire you and will keep you on track with your brand message. Find Instagram accounts who you believe your Target audience follows. Find them and write them down!

What My Brand Isn’t

Knowing what your brand is it is it will keep you focused and will allow you to have a clear understanding of your brand values. Describe what your brand isn’t. This could be a category or brand values.

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